Website means the presense of a person or a company or an organisation in the world of internet. Now a days, website brings business. The higher the rank of a website in a search engine, the more business it captures because when a website comes within the first 3 positions in every related search results in most major search engines, it catches huge attention and people comes to give their ads in there. I doubt if someone gets the chance to make money with his/her website, he/she would throw it away. Now to put the site higher in search engine ranking, ligitimately, SEO is the only option. Posting in social media doesn't make a site rank higher in most of the major search engines. Google does not follow a link posted in social media. So, social media doesn't add any value in site ranking. So, IMHO, if you are serious about your website and want to monetize it, at some point you would have to learn SEO techniques. ?